Google squares up to CNIL for round three of privacy row

Google’s difference of opinion with the Commission Nationale de l’Informatique et des Libertes (CNIL) over its privacy strategy is to reach a head next week when representatives will meet to discuss the issue.

The dispute is over Google’s updated privacy policy, which allows Google to collate data from all their outlets, including Youtube, Gmail and Google+, and seamlessly assimilate them. The CNIL is concerned about how the change will affect users from a legal standpoint.

The change was...

By James Bourne, 18 May 2012, 0 comments. Categories: Search Marketing.

GM reassesses marketing campaign after dropping Facebook ads

General Motors has announced it is to stop advertising on Facebook after claiming their current social media marketing campaign is not influencing potential customers.

Earlier this week the global manufacturer posted a survey on its official Facebook page asking for “ways to improve our Facebook community”.

This move adds fresh fuel to the debate of social media advertising: does it actually pay off? Not according to General Motors, it appears.

GM spends...

By James Bourne, 16 May 2012, 0 comments. Categories: Advertising, Campaigns, Social Media Marketing.

Caffrey’s and Spotify’s partnership to draw in younger drinkers

Caffrey’s is hoping to “attract a lost generation of smooth ale drinkers” in a digital marketing campaign with Spotify, it has been announced.In what may appear to be two unlikely bedfellows, the Irish ale brand, headed by Molson Coors Brewery, has created four exclusive radio shows only available on the digital music service in an attempt to modernise the company image. This is the final piece of the £1 million jigsaw of Caffrey’s redesign. A print campaign was launched in last month, which included adverts in several national newspapers and magazines, as well as a...

By James Bourne, 09 May 2012, 0 comments. Categories: Advertising, Campaigns, Social Media Marketing.