Social media: don't jump on sensitive #hashtags

However tempting it may be to give your tweet an extra push by affixing a trending hashtag, it’s worth reiterating that to keep your image above water it needs to be both relevant and appropriate.

Whereas you can arguably get away with not adhering to the first one, if you don’t abide by the second watch the negative feedback roll in.

This fate befell fashion company Celeb Boutique over the weekend, after one of their tweets appeared to make light of the tragedy in Aurora, Colorado over the fatal...

By James Bourne, 23 July 2012, 0 comments. Categories: Branding, Social Media Marketing.

How to shoot down a brand dissenter with style [infographic]

Here’s an effective way to draw positive attention to your brand and maintain a sense of humour, as shown by @smartcarusa.

Smart cars have never traditionally received the best press, and Twitter user Clayton Hove couldn’t resist a sly dig at the company’s supposedly brittle exterior.

Presumably not expecting any response in particular – a quick look on his page shows his tweets are frequent and far reaching at a variety of targets – Hove would...

By James Bourne, 22 June 2012, 0 comments. Categories: Campaigns, Publishing.

Are the new top-level domains going to give brands more power?

The news that two companies are willing to pay $185,000 for .sex may seem shocking at first glance, but it becomes perfectly innocent with the news of the new “top-level domains” available to companies.

The announcement from the Internet Corporation for Assigned Names and Numbers (Icann) of a new generic Top Level Domain (gTLD) program which will hugely extend the list of potential domains and web pages has been praised...

By James Bourne, 14 June 2012, 0 comments. Categories: Campaigns, Commerce.

Does your SEO optimisation need a spruce up?

Here’s a useful resource for marketing executives: an SEO audit checklist from digital marketing agency Evolve Digital Labs.

The St Louis-based company has published the checklist, downloadable as a PDF, as both a guide to their own auditing standards and a step-by-step run-through for brands to utilise when assessing their SEO pulling power.

The checklist features three specific areas of...

By James Bourne, 08 June 2012, 0 comments. Categories: Organic Search.

Google squares up to CNIL for round three of privacy row

Google’s difference of opinion with the Commission Nationale de l’Informatique et des Libertes (CNIL) over its privacy strategy is to reach a head next week when representatives will meet to discuss the issue.

The dispute is over Google’s updated privacy policy, which allows Google to collate data from all their outlets, including Youtube, Gmail and Google+, and seamlessly assimilate them. The CNIL is concerned about how the change will affect users from a legal standpoint.

The change was...

By James Bourne, 18 May 2012, 0 comments. Categories: Search Marketing.

GM reassesses marketing campaign after dropping Facebook ads

General Motors has announced it is to stop advertising on Facebook after claiming their current social media marketing campaign is not influencing potential customers.

Earlier this week the global manufacturer posted a survey on its official Facebook page asking for “ways to improve our Facebook community”.

This move adds fresh fuel to the debate of social media advertising: does it actually pay off? Not according to General Motors, it appears.

GM spends...

By James Bourne, 16 May 2012, 0 comments. Categories: Advertising, Campaigns, Social Media Marketing.

Caffrey’s and Spotify’s partnership to draw in younger drinkers

Caffrey’s is hoping to “attract a lost generation of smooth ale drinkers” in a digital marketing campaign with Spotify, it has been announced.In what may appear to be two unlikely bedfellows, the Irish ale brand, headed by Molson Coors Brewery, has created four exclusive radio shows only available on the digital music service in an attempt to modernise the company image. This is the final piece of the £1 million jigsaw of Caffrey’s redesign. A print campaign was launched in last month, which included adverts in several national newspapers and magazines, as well as a...

By James Bourne, 09 May 2012, 0 comments. Categories: Advertising, Campaigns, Social Media Marketing.