More and more SMEs moving away from offline marketing

The vast majority of small businesses continue to move away from traditional marketing, according to a new report from pbSmart Essentials in conjunction with Pitney Bowes.

Just under half (48%) of SMEs surveyed admitted that offline marketing contributed for less than 10% of their overall marketing activities, with 22% of respondents adding that they didn’t market down traditional channels at all.

The survey, which interviewed more than 500 small businesses between January and February this year,...

By James Bourne, 24 April 2013, 0 comments.

How do consumers use and perceive hashtags?

RadiumOne’s latest research has revealed interesting statistics regarding customer perception and usage of hashtags.

Every marketer has to have hashtags drummed into their day-to-day routine, and their correct usage – making sure you neither overuse nor underuse them – is a key factor in making sure as many eyeballs as possible see campaigns. But what do consumers really think?

In the main, they see hashtags as a force for good rather than evil. Of the near 500 users surveyed, 43% see...

By James Bourne, 10 April 2013, 0 comments. Categories: Social Media Marketing.

How Twitter is changing the face of brand advertising #SMWF

It’s difficult to underestimate Twitter’s importance in transforming the social space. But how is Twitter maturing, and how else is the micro blogger’s influence being seen?

Speaking at Social Media World Forum Bruce Daisley, Twitter UK sales director, explained that TV and advertising also benefits.

Given that the half-life of a tweet is between six and seven minutes, the key emphasis is on real-time changes, and as a result, it’s forcing brands to change...

By James Bourne, 19 March 2013, 0 comments. Categories: Advertising, Campaigns, Social Media Marketing.

Adobe: Improving social strategy and marrying context with content #SMWF

Jeremy Waite, head of social consulting at Adobe EMEA, speaks to MarketingTech at Social Media World Forum about the tech giant’s social strategy, and the trends in social

Adobe continues to ramp up its position in the social sphere with Adobe Social. Launched last year, the tool is claimed as being unique, according to Waite, because of being able to overlay digital traffic on top of social traffic.

“At the moment, Adobe’s the only company in the world that can do that,”...

By James Bourne, 18 March 2013, 0 comments. Categories: Social Media Marketing.

Learn from email marketing for social media engagement #SMWF

If there’s one lesson to be learned from this year’s Social Media World Forum, it’s that engagement is the Holy Grail.

But the story’s not quite as simple as that, as a packed conference room discovered during a panel session featuring representatives from the BBC, EngageSciences, UNICEF and American Express.

“Likes don’t buy you love – that’s a reality,” commented Carl Barkey, head of social media and customer engagement...

By James Bourne, 18 March 2013, 0 comments. Categories: Email marketing, Social Media Marketing.

Embracing the social community #SMWF

MarketingTech spoke to representatives from Lithium Technologies, Sony and Nissan on the importance of community in the social sphere as Social Media World Forum kicks off

As brands start to integrate social more, they get a core base of followers and product advocates. But what should companies do to keep communities ticking over, making new fans?

Prelini Udayan-Chiechi, EMEA marketing director at Lithium Technologies, sees this challenge as the ‘social journey’, and asks various questions of the...

By James Bourne, 18 March 2013, 0 comments. Categories: Publishing, Social Media Marketing.

Affiliate and performance marketing: Differences and the trends driving them

MarketingTech speaks to Stephen Kerin, UK managing director at affiliate marketer Webgains, on the differences between affiliate and performance marketing and the trends underpinning them

What’s in a name? When considering the fundamental differences between affiliate marketing and performance marketing, the answer is certainly of interest.

In reality, affiliate marketing is a type of performance marketing, with advertisers rewarding affiliates for activity relating to the affiliate’s marketing...

By James Bourne, 21 February 2013, 0 comments.

How Valentine’s Day has become more challenging for marketers [infographic]

A recent survey from engagement advertising provider SocialVibe has revealed how consumers are becoming less and less besotted with St Valentine’s Day – making it more difficult for marketers to get to the heart of what users want.

And love certainly isn’t all around social media; only one third of women polled will be posting something related to Valentine’s Day on Facebook.

According to SocialVibe's survey of 975 US consumers, more and more love birds are flying away, with people...

By James Bourne, 14 February 2013, 0 comments. Categories: Campaigns, Social Media Marketing.

Examining different types of influence in social media

Many people who proclaim themselves as ‘social media gurus’, as well as companies looking to get a foot-up on their competitors, see influence as the Holy Grail. But are they going about it the right way? MarketingTech spoke to Tempero’s Michael Conroy to find out.

According to Michael Conroy, senior social media analyst at Tempero, there are problems to the more traditional approaches to social media influence – in particular, just relying on numbers to check who...

By James Bourne, 16 January 2013, 0 comments. Categories: Campaigns, Social Media Marketing.

What will happen to performance marketing in 2013?

As the consumers become savvier, the marketers have to do likewise. Dan Cohen, the North West market unit leader for affiliate marketers Tradedoubler, has revealed ten predictions for performance marketing in 2013.

These include the prevalence of mobile in performance marketing, companies making consumers their social media ambassadors and noting how performance marketing will become more vital as marketing budgets feel the pinch.

Find out the 10 predictions from Cohen below:

  • Mobile...
  • By James Bourne, 17 December 2012, 0 comments. Categories: Data-driven marketing.

    When’s the best time to share marketing content? [infographic]

    Even if your content is spectacular, zippy and bursting with life, if it doesn’t get shared out at the right times it’s going to sink without trace.

    Advertising specialist RadiumOne has produced an infographic based on research from all social networks, revealing that the peak time for Google+ is 10am, Twitter is 1pm, Facebook is at 5pm whilst Pinterest registers its highest share figures at 11pm.

    And as the networks differ, devices also have peak times in which to share. Tablet users are most...

    By James Bourne, 14 December 2012, 0 comments. Categories: Social Media Marketing.

    Do US marketers know more acronyms than their UK counterparts?

    According to Adform’s CMO, European marketers aren’t afraid of new online display ad technology – “just the wrapper it comes in”.

    Following previous research from display marketing specialists Adform examining marketers’ knowledge of online advertising acronyms; it appears that the US is more clued up on the key terms than their UK counterparts.

    Adform’s research, taken from a poll of 120 delegates at...

    By James Bourne, 06 December 2012, 0 comments. Categories: Advertising.

    Performics: Talking to the CEO about SEO strategy

    How does a performance marketing company stay one step ahead of the game? MarketingTech spoke to Daina Middleton, Performics CEO, and Matt Miller, Performics SVP strategy and analytics, about SEO, semantics and social CRM.

    The algorithms change, but the principles remain

    According to Performics, if you’ve got a healthy attitude to SERPs and have the right strategies in place, all the bluff and bluster about avoiding SEO traps is irrelevant.

    “It’s really funny, the algorithms do change and we...

    By James Bourne, 05 December 2012, 1 comment. Categories: Data-driven marketing, Organic Search.

    Which browser has the best advertising CTR? [infographic]

    A new piece of research from Chitika Insights has given a surprising verdict: Opera browser users click on the most ads, with Safari in second place.

    The research, which covered “hundreds of millions of U.S and Canadian online ad impressions”, found that Opera on average had a click through rate (CTR) of 2.12%, with Safari Mobile (1.54%) and Internet Explorer (1.14%) comprising the top three. Chrome came last with 0.54% CTR – 0.51% for iOS.

    Perhaps surprisingly, the CTR acronym was only recognised by 77%...

    By James Bourne, 15 November 2012, 0 comments. Categories: Advertising.

    How is social media affecting the #Election2012?

    Two pieces of research have uncovered intriguing social media trends relating to the US presidential elections.

    Research from Pew has revealed that social media commenters were "relentlessly negative" about Barack Obama and Mitt Romney and far harsher than the mainstream media; while research from market analysts Mindshare reveals that Republicans are more likely to interact with social media.

    Given that the 2008 contest was widely considered the first ‘digital election’, there has been a lot of...

    By James Bourne, 05 November 2012, 0 comments. Categories: Content Marketing, Social Media Marketing.

    Adform: Increased support for mobile in online advertising

    Rich media and mobile the two key trends for online advertising

    According to research from online marketing specialists Adform, mobile is the area most likely area to fuel investment into online display marketing campaigns in the next 12 months.

    The responses came from digital marketers polled at the ad:tech conference in London, and the results showed the increasing part mobile has to play in marketing. Mobile topped the polls with 33% of respondents citing it, with social media (23%) and online video (8%)...

    By James Bourne, 17 October 2012, 0 comments. Categories: Advertising.

    Specific email send time vital for engagement, says survey

    A new survey from StrongMail and conducted by Zoomerang has revealed that four out of five business leaders have seen an increase in engagement and revenue if emails are delivered at a specific time of day.

    Similarly, three in five admit that if promotional emails aren’t sent on time, there is a noticeable decrease in campaign revenue.

    43.3% of the 743 respondents said that having promotional emails arrive during a specific delivery window was “very beneficial”, with a further 42.6% saying...

    By James Bourne, 10 October 2012, 0 comments. Categories: Email marketing.

    How do tablets change the paradigm of print media? #AppsWorld

    An expert panel at Apps World, featuring speakers from the Financial Times, Telegraph Media Group and Immediate Media, discussed the likelihood of the link between device proliferation and the decline of print media.

    The consensus was that each platform could co-exist and provided different things.

    Rebekah Billingsley, mobile devices publishing director for Immediate Media, said: “I don’t think print will be dead for a very long time, and that’s the good news.”

    According to Mark...

    By James Bourne, 03 October 2012, 0 comments.

    Can QR codes and NFC survive in the mobile marketing sphere? #AppsWorld

    With several technologies competing for the same space in the mobile ecosystem, is it a case of survival of the fittest, or can they all co-exist?

    This question, looking at NFC and QR codes in particular, was a highlight of the Apps World expert panel discussion on building a mobile marketing strategy, featuring speakers from Yankee Group, Urban Airship, Mojiva and Volvo.

    With Apple choosing not to incorporate NFC into the iPhone 5, what is NFC’s future?

    According to Jason Armitage, senior analyst at...

    By James Bourne, 02 October 2012, 0 comments. Categories: M-Commerce.

    Secretive smartphone app in line for industry award #AppsWorld

    An app that lets secretive smartphone users hide sensitive texts and images away from prying eyes has made it to the final of an apps industry awards competition, The Appsters 2012.

    Unfaithful partners, international spies or anyone wanting to keep part of their life secret can use the Loky app to keep contacts, text messages, files and images hidden safely away from inquisitive snoopers and suspicious partners.

    Loky’s makers say the app aims to ‘keep your...

    By James Bourne, 01 October 2012, 0 comments. Categories: Campaigns.