Social media ROI: How to turn social coverage into a sale
Why should companies have a social media presence? Anybody reading this worth their salt should have their heads filling with answers, from increasing brand engagement, to providing a quicker customer service outlet to simply getting more customers.
Yet it’s this element, of how social media can directly affect the bottom line, which is often the most elusive.
To counteract this, Vision Critical has just released a paper which examines all the key social players, their strengths, weaknesses and...