Dunkin’ Donuts and Trident Gum launch first TV ads directly from Vine

It can only take a moment to make a first impression – so in theory for some advertising spots, the snappier the better.

Step forward Dunkin’ Donuts and Trident Gum. The two companies have both in the past day debuted adverts made entirely from Vine, the six second Twitter video tool.

The two companies patently had different methods of achieving this goal. Dunkin’ Donuts went for the stopmotion route, whilst Trident enlisted the help of Vine superusers Nicholas Megalis and Rudy Mancuso.

Yet...

By James Bourne, 10 September 2013, 0 comments. Categories: Advertising, Advertising Technology, Campaigns, Video & Audio Marketing.

eHarmony UK revamps site, reinforces brand value

eHarmony.co.uk has revamped its website with several new features in order to provide a better experience for its customer base, as well as reinforce its brand image.

The new features include changes to the dating site’s famous relationship questionnaire, which is now one-question per page in line with mobile device traffic. Similarly, eHarmony has also launched a more detailed personality analysis, called the ‘Book of You’.

Further, the site now incorporates responsive design, again with a...

By James Bourne, 04 September 2013, 0 comments. Categories: Advertising Technology, Branding, Campaigns, Publishing.

With Android KitKat, now Google really is the Chocolate Factory

As tech news days went, yesterday was probably one of the biggest in a long time.

First, Redmond announced that Microsoft was acquiring Nokia’s products, services and patents for $7.4bn, with Nokia CEO Stephen Elop rushing to the top of the bookies’ list as red hot favourite for the Microsoft CEO berth.

It was huge news yesterday morning, but now seems like ages ago.

In the afternoon, Cupertino...

By James Bourne, 04 September 2013, 1 comment. Categories: Advertising Technology, Campaigns, Search Marketing.

JetBlue Airways: Mobile vital for both customers and crew #AppsWorld

Ahead of his appearance at Apps World Europe, MarketingTech spoke with JetBlue Airways head of mobile and emerging technologies Jonathan Stephen, about the day to day life and challenges of mobilising an airline carrier

For today’s sophisticated jet-setter, their mobile device is almost as indispensable as their passport.

From all-in-one apps to electronic boarding passes, mobility is increasingly becoming an enabler for the traveller to enjoy a seamless check-in without the traditional...

By James Bourne, 30 August 2013, 0 comments. Categories: Data-driven marketing, Social Media Marketing.

Twitter hires Ticketmaster CEO Hubbard to bolster e-commerce strategy

Twitter has announced former Ticketmaster CEO Nathan Hubbard as its new head of commerce, reporting directly to head of global revenue Adam Bain.

The news was confirmed in a tweet – where else? – from Bain yesterday, prompting thoughts about how Twitter will look to push its e-commerce strategy going forward.

If anything, yesterday’s announcement ties up the loose ends, following reports two weeks ago that Hubbard had left his post at Ticketmaster.

Hubbard, according to a quote from...

By James Bourne, 28 August 2013, 0 comments. Categories: Campaigns, E-Commerce, Social Media Marketing.

Microsoft changes digital marketing strategy for Windows and Surface

To say it’s been troubling times at Redmond over the past few months would be an understatement. Yet Microsoft will hope to turn things around, with the help of marketing agency Razorfish.

As reported by Ad Age Razorfish, which already covers digital consumer marketing for Xbox and Bing, will expand its portfolio to include Surface and Windows.

Amidst the various announcements made by Microsoft at its Gamescom keynote earlier today –...

By James Bourne, 20 August 2013, 0 comments. Categories: Advertising, Advertising Technology, Branding, Campaigns, Commerce.

Bebo relaunch: How to resurrect a failing social brand

MarketingTech speaks to the new CEO of Bebo, Shaan Puri, on the company’s sudden relaunch, its comeback video, and the plans going forward from here

Remember Bebo? For those of a certain age – this author included – it evokes memories of the mid 2000s, and adolescent social networking before the indomitable rise of Facebook.

The company lost a vast amount of marketshare leading to AOL selling up in 2010 having cost then-CEO Randy Falco his job, but now it’s back – as a mobile...

Yahoo! changes its company logo 30 times in 30 days

Tech giant Yahoo! is in the process of changing its long serving company logo, which will be revealed on September 5. But until then, the company is giving the world a new logo every day.

The first four days’ worth of logos can be seen below, and seemingly only appeal to hardcore typography fans, as in each case the famous purple colour, exclamation mark and yodel remains the same.

“Over the past year, there’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we...

By James Bourne, 12 August 2013, 1 comment. Categories: Advertising Technology, Campaigns, Social Media Marketing.

Analysing the success of Marmite’s viral ad campaign

Given that Britain is purportedly such a nation of animal lovers, the PR and marketing teams at Unilever knew they had dynamite on their hands once their latest ad campaign, ‘End Marmite Neglect’, was broadcast at the beginning of this week.

And it’s safe to say the responses came from both ends of the scale.

For non-UK readers the food product, with its famous ‘you either love it or hate it’ tagline, released an ad campaign spoofing animal rescue units by rescuing...

By James Bourne, 08 August 2013, 1 comment. Categories: Advertising, Advertising Technology, Campaigns, Video & Audio Marketing.

Social media companies provide the most secure email, says Agari

Any emails you receive from social media companies are least likely to be targeted by cybercriminals.

This is according to email security provider Agari, whose second quarter report involved the analysis of over a trillion emails and using its own metrics – a TrustScore and a ThreatScore.

As a result, electronic correspondence from social media organisations – the category leader in this instance being Facebook – is the most secure, with a TrustScore of 73.1. Logistics firms (58.8) came...

By James Bourne, 05 August 2013, 0 comments. Categories: E-Commerce, Email marketing, Social Media Marketing.

Is YouTube an appropriate platform for B2B video marketing?

YouTube may be great for engagement, eyeballs and the obligatory egregious cat video. But is it appropriate for businesses? Nideo CEO Roy Kimani states his case to MarketingTech

Type ‘YouTube for business’ into any search engine and you get a litany of links to blog posts showing a dazzling array of tips on how to improve your video.

But what these articles tend not to address is the bread and butter side of B2B video: the HR training guides for new employees; the CEO assessing the landscape after the...

By James Bourne, 30 July 2013, 0 comments. Categories: Video & Audio Marketing.

Udozi: Linking e- and m-commerce with the traditional high street

MarketingTech spoke with Alan Gabbay, CEO of commerce technology provider Udozi, on his mobile and social strategy, how his company differs from the rest and making sure the high street doesn’t die

The death of the high street has long been predicted. With 20 stores being shut per day in the UK, the rise of e-commerce and, more recently, m-commerce is largely seen as the stake through the high street’s heart.

Not so, according to Alan Gabbay. The effusive CEO of up-and-coming product search finder...

By James Bourne, 24 July 2013, 0 comments. Categories: E-Commerce, Social Media Marketing.

#RoyalBaby: Analysing the social impact so far

It was almost inevitable that, when the time came, the royal baby’s first moments would completely saturate online, social and traditional media in the UK with almost blanket coverage.

From speculation about the sex to speculation about the name, there appeared to be plenty to discuss. And, according to social analytics provider Crimson Hexagon, the vast majority of social media posts were of a humorous nature.

Given that at 0730BST on July 22, a 45 word statement was issued to media outlets announcing...

By James Bourne, 23 July 2013, 0 comments. Categories: Data-driven marketing, Publishing, Social Media Marketing.

Social media ROI: How to turn social coverage into a sale

Why should companies have a social media presence? Anybody reading this worth their salt should have their heads filling with answers, from increasing brand engagement, to providing a quicker customer service outlet to simply getting more customers.

Yet it’s this element, of how social media can directly affect the bottom line, which is often the most elusive.

To counteract this, Vision Critical has just released a paper which examines all the key social players, their strengths, weaknesses and...

By James Bourne, 22 July 2013, 0 comments. Categories: Campaigns, Social Media Marketing.

SunZu CEO Lyndon Wood on being “business first” in social

Lyndon Wood, CEO and founder of business social network SunZu, chats to MarketingTech about how SunZu differs from LinkedIn, finding your niche and going mobile

Hands up who out there remembers Ecademy? Founded in 1998, it was one of the original online networking portals and, before the advent of the social networks we know and love today, had a large influence and marketshare.

Those days have passed, however, and things have changed. Last year, Welsh entrepreneur Lyndon Wood bought Ecademy “in...

By James Bourne, 15 July 2013, 1 comment. Categories: Social Media Marketing.

Facebook tops one million active advertisers

Facebook has announced on its company blog that it has surpassed one million active advertisers on the social network.

This appears an excellent announcement to make hot on the heels of the social giant’s IPO first anniversary, with 1.2 billion connections noted between people and local businesses in the EU.

Whatever you think of Facebook ads, be it from the end user or the company’s perspective, it’s clear that they certainly are working and represent good value for...

By James Bourne, 20 June 2013, 0 comments. Categories: Advertising, Social Media Marketing.

Real time bidding mobile ad spend up 275% says Adform

These days, just putting up an advert and expecting it to do the business and bring the clicks in isn’t enough. From rich media to cost per action and real time bidding (RTB), these more innovative advertising methods continue to fragment the marketplace.

And according to Adform’s latest RTB report, the amount spent on real time bidding advertising solutions went up to an all time high. This is particularly impressive given the traditional post Christmas slump of January and February, with March...

By James Bourne, 14 June 2013, 0 comments. Categories: Advertising, Advertising Technology, Campaigns, Programmatic.

Lessons learned from lesser known social media disasters

It’s a tricky situation to be in. Companies require a constant presence on social media – and if you get it wrong just once, then it’s more than likely your error will be magnified and your reputation ruined.

Yet for the high wire balancing act of corporate social, there’s certainly help out there. Adobe’s head of social consulting, Jeremy Waite, recently published

By James Bourne, 13 June 2013, 0 comments. Categories: Branding, Social Media Marketing.

Jean Michel Jarre: YouTube not bad guys in artist rights debate

For many people, the idea of browsing YouTube to listen to music for free is almost second nature. Even when some videos get whacked, the sheer amount of uploads per day makes it impossible for the big labels to keep up.

The issue of an artist’s intellectual property has therefore been a thorny one for the past 10 years. Yet, for Jean Michel Jarre, speaking at the biennial World Creators Summit in Washington DC earlier this week, all artists, not just musicians, need to speak up for their rights –...

By James Bourne, 07 June 2013, 0 comments. Categories: Branding, Publishing, Search Marketing, Video & Audio Marketing.

Four reasons digital publishing brands should embrace the tablet

With the publishing industry in the midst of change, magazine proprietors are faced with a dilemma. Do you keep ploughing a furrow in print; do you throw everything into going digital; or do you go somewhere in between?

The answer, of course, is usually the latter. But there’s also plenty of evidence out there to suggest that publishing brands simply have to utilise the tablet effectively – and not just viewing the magazine’s site through a web browser.

For some magazines, of course, it’s too late....

By James Bourne, 03 June 2013, 0 comments. Categories: Campaigns, Video & Audio Marketing.