How Microsoft’s ‘Bing It On’ campaign could help Google’s brand in the long run
It’s a strange argument. Microsoft launches a campaign to show people the benefits of its Bing search engine, yet if the campaign succeeds, it may be of benefit to both Redmond and its bitter search rival Google. But how?
Microsoft has today launched bingiton.com, a site which compares the search pages of Bing and Google and asks users to rate the best results.
The contest lasts five rounds, with users told to select which results suited their needs, with a third ‘draw’...