How Microsoft’s ‘Bing It On’ campaign could help Google’s brand in the long run

It’s a strange argument. Microsoft launches a campaign to show people the benefits of its Bing search engine, yet if the campaign succeeds, it may be of benefit to both Redmond and its bitter search rival Google. But how?

Microsoft has today launched, a site which compares the search pages of Bing and Google and asks users to rate the best results.

The contest lasts five rounds, with users told to select which results suited their needs, with a third ‘draw’...

By James Bourne, 10 October 2013, 0 comments. Categories: Advertising Technology, Campaigns, Search Marketing.

Chrysler announces Ron Burgundy as spokesman for latest ad campaign

Fictional news anchor Ron Burgundy has been unveiled as the new star of Chrysler’s latest advertising campaign, promoting the American car manufacturer’s Dodge Durango range.

The series of adverts were released earlier this week on the official Dodge YouTube channel.

Burgundy, played of course by Will Ferrell, lends his talent to the campaign after a contra deal between Paramount Pictures and Chrysler, with each advert containing a promotion for the new Anchorman film, “Anchorman 2: The...

By James Bourne, 09 October 2013, 0 comments. Categories: Advertising, Advertising Technology, Campaigns, Video & Audio Marketing.

Emailvision is dead, long live SmartFocus: Cloud marketer changes brand name

Emailvision, the cloud-based marketing platform and CRM provider, is now SmartFocus after the company changed its name effective this morning.

“Our new site reflects our new identity and helps our customers and prospects understand how we can help them deliver real-time personalized marketing to all of their customers,” the revamped company website explains.

Why the change? Put simply, the previous name didn’t offer enough insight into what the company was doing.

Brad Wilson,...

Push notifications – the good, the bad and the ugly

“A young life snuffed out at the hands of an unfit owner. You’ll pay for this on judgement day.”

So the My Pet app abruptly tells its users if they sufficiently neglect their animal friends, having given warnings such as “You are so are the worst owner I’ve ever had.”

The concept isn’t a new one, going back to the days of Tamagotchis. But that’s not the problem.

It’s easy to put two and two together to work out the age of the average My Pet...

By James Bourne, 04 October 2013, 0 comments. Categories: Advertising, Social Media Marketing.

Harrods, John Lewis and Aldi top retail charts for social skills

When it comes to retail Harrods, John Lewis and Alti are the brands to beat in terms of social media compatibility, according to the latest research from RadiumOne.

The research split the companies into luxury brands, high street brands and supermarkets, with the three winners coming top of their respective categories.

Quality of engagement is better than quantity of numbers, according to the RadiumOne study.

Harrods was ranked at the top of the luxury brands section because it gained over 10 million likes...

By James Bourne, 03 October 2013, 0 comments. Categories: Advertising Technology, Campaigns, Social Media Marketing.

YouGov survey notes how Ryanair can improve “macho and abrupt” brand image

A report from polling body YouGov has explained how Ryanair can go on its word and improve its “abrupt culture”, as chief executive Michael O’Neill explained it to shareholders last week.

This comes after the airline was voted the worst brand for customer satisfaction by Which? Magazine, which assessed 100 of the UK’s largest companies.

O’Neill told shareholders at the company’s AGM that he was overseeing a revamp of its customer service, including setting up a new team to...

By James Bourne, 01 October 2013, 0 comments. Categories: Advertising Technology, Branding, Campaigns, Publishing. launches toy car site in response to prank letter has launched a toy car site and pledged to give £1000 to charity in response to a hoax letter from a prankster where the company rejected an offer to buy a child’s toy car.

The letter was devised by Jamie Jones, who used the pseudonym ‘Adam Jennings’ to provide a corporate reply to himself for offering the Tike car, and amassed over 30,000 retweets after being posted on the micro-blogging site on September 28.

“We’ve been kind enough to return your photo on...

By James Bourne, 01 October 2013, 0 comments. Categories: Advertising Technology, Campaigns.

Apple world’s most valuable brand, replaces Coca-Cola

Apple has been named the world’s most valuable brand by Interbrand, bringing to an end Coca-Cola’s 13 year unbroken stay at the top of the chart.

The soft drinks manufacturer finished 2013’s result in third position, with Google claiming the silver medal. IBM and Microsoft rounded off the top five.

A relative lack of growth in brand value was what did for Coca-Cola according to Interbrand, the beverage supplier attaining a growth of just 2% compared to Apple’s 28% and Google’s...

By James Bourne, 30 September 2013, 0 comments. Categories: Advertising Technology, Branding, Campaigns.

Pinterest starts testing ads: Is no social platform safe?

Social network Pinterest has launched an advertising platform, in a tentative attempt to monetise the site’s 46 million users.

It’s a familiar story; as each nascent social site gets market share and a strong user base, the ad network isn’t too far away. Pinterest’s proposed model will follow in the footsteps of Facebook and Twitter – in other words, no banner advertising.

According to CEO and co-founder Ben Silbermann, writing

By James Bourne, 23 September 2013, 1 comment. Categories: Advertising, Social Media Marketing.

YouTube to introduce offline video consumption

YouTube has announced a move to bring offline video watching capability to its mobile apps.

Perhaps unfairly buried amidst the iOS 7 release launch, the news will come as a boon to those whose mobile YouTube experience has ever been interrupted by a lost connection.

In an announcement posted on the YouTube Creators blog, the team looked at it from the perspective of getting more viewers to content.

“Your fans’...

By James Bourne, 19 September 2013, 0 comments. Categories: Advertising, Advertising Technology, Video & Audio Marketing.

Netflix alters its ‘Long Term View’ again as Hulu unveils BBC deal

The past couple of days have held a few interesting developments in TV consumption, with Netflix changing the wording of its company vision statement, and Hulu announcing a programme share deal with BBC North America.

The change to Netflix’s Long Term View wasn’t announced by the TV streaming provider, yet was picked up on by analysts who note a more confident approach to Netflix’s business operations in the statement.

“Over the coming decades and...

By James Bourne, 18 September 2013, 0 comments. Categories: Commerce, Video & Audio Marketing.

McDonald’s changes packaging, brings in QR codes globally

McDonald’s has launched its revamped packaging for takeaway bags and plastic cups to restaurants worldwide.

The redesign was put together by UK and Chicago-based design agency Boxer and launched in the US in January, and bears a passing resemblance to US fast food competitor Chipotle.

This now means that the QR code, which MarketingTech originally reported on back in February, will also be a more integrated part of...

By James Bourne, 17 September 2013, 0 comments. Categories: Advertising Technology, Campaigns.

IBM launches Digital Marketing Network, aims to improve CMO performance

IBM has launched the Digital Marketing Network, a piece of software in the cloud which aims to improve CMO performance and give them real-time access to company data.

With a recent survey from the tech giant indicating that $83bn of sales globally slips through each year because of poor customer experience, this new offering, part of IBM’s Smarter Commerce initiative, will help to shore up some of these gaps.

Among the services offered include syndicated real-time analytics to the likes of Google...

By James Bourne, 13 September 2013, 0 comments. Categories: Advertising, Commerce, Data-driven marketing.

Why Twitter’s IPO announcement has come at a perfect time

It’s been a long time in the works, but Twitter has finally announced that it is to float on the stock market as it prepares its IPO.

As is the way of these things, the news was announced in a tweet from the microblogging platform, whose intention to float comes just over a year after fellow social network Facebook went public.

Twitter wrote last night: “We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This tweet does not...

By James Bourne, 13 September 2013, 0 comments. Categories: Branding, Mergers and acquisitions, Social Media Marketing.

Online advertising: A history from 1993 to the present day [infographic]

It’s been 20 years this month since the first online advert was sold – and, like a lot of technological journeys, it’s a fascinating look at how far we’ve come.

Anyone who wants to remember what public opinion was of the World Wide Web and the Internet back in 1993 need look no further than this documentary piece which spoke of “the growing phenomenon of Internet”.

Yet it’s an interesting yarn as to how it came about. The first...

By James Bourne, 11 September 2013, 0 comments. Categories: Advertising.

Dunkin’ Donuts and Trident Gum launch first TV ads directly from Vine

It can only take a moment to make a first impression – so in theory for some advertising spots, the snappier the better.

Step forward Dunkin’ Donuts and Trident Gum. The two companies have both in the past day debuted adverts made entirely from Vine, the six second Twitter video tool.

The two companies patently had different methods of achieving this goal. Dunkin’ Donuts went for the stopmotion route, whilst Trident enlisted the help of Vine superusers Nicholas Megalis and Rudy Mancuso.


By James Bourne, 10 September 2013, 0 comments. Categories: Advertising, Advertising Technology, Campaigns, Video & Audio Marketing.

eHarmony UK revamps site, reinforces brand value has revamped its website with several new features in order to provide a better experience for its customer base, as well as reinforce its brand image.

The new features include changes to the dating site’s famous relationship questionnaire, which is now one-question per page in line with mobile device traffic. Similarly, eHarmony has also launched a more detailed personality analysis, called the ‘Book of You’.

Further, the site now incorporates responsive design, again with a...

By James Bourne, 04 September 2013, 0 comments. Categories: Advertising Technology, Branding, Campaigns, Publishing.

With Android KitKat, now Google really is the Chocolate Factory

As tech news days went, yesterday was probably one of the biggest in a long time.

First, Redmond announced that Microsoft was acquiring Nokia’s products, services and patents for $7.4bn, with Nokia CEO Stephen Elop rushing to the top of the bookies’ list as red hot favourite for the Microsoft CEO berth.

It was huge news yesterday morning, but now seems like ages ago.

In the afternoon, Cupertino...

By James Bourne, 04 September 2013, 1 comment. Categories: Advertising Technology, Campaigns, Search Marketing.

JetBlue Airways: Mobile vital for both customers and crew #AppsWorld

Ahead of his appearance at Apps World Europe, MarketingTech spoke with JetBlue Airways head of mobile and emerging technologies Jonathan Stephen, about the day to day life and challenges of mobilising an airline carrier

For today’s sophisticated jet-setter, their mobile device is almost as indispensable as their passport.

From all-in-one apps to electronic boarding passes, mobility is increasingly becoming an enabler for the traveller to enjoy a seamless check-in without the traditional...

By James Bourne, 30 August 2013, 0 comments. Categories: Data-driven marketing, Social Media Marketing.

Twitter hires Ticketmaster CEO Hubbard to bolster e-commerce strategy

Twitter has announced former Ticketmaster CEO Nathan Hubbard as its new head of commerce, reporting directly to head of global revenue Adam Bain.

The news was confirmed in a tweet – where else? – from Bain yesterday, prompting thoughts about how Twitter will look to push its e-commerce strategy going forward.

If anything, yesterday’s announcement ties up the loose ends, following reports two weeks ago that Hubbard had left his post at Ticketmaster.

Hubbard, according to a quote from...

By James Bourne, 28 August 2013, 0 comments. Categories: Campaigns, E-Commerce, Social Media Marketing.