Bottoms up? Belhaven Breweries and Hobgoblin look to alter their brands
Updated 1653 GMT: It’s a case of ‘new year, new brand’ for two British breweries.
Scotland-based Belhaven Breweries has launched a rebrand, whilst Wychwood Breweries’ most popular ale, Hobgoblin, has put together a Twitter/Google Maps mash up to track the beer drinkers with the most air miles.
The Scottish brewery, which has been in business since 1719, has enlisted Ziggurat Brands to transform itself for 2014 – in particular the huge drive in craft beer interest.
“The rise of...