Sitel exec offers insights as to how brands can maximise World Cup fever
With the World Cup fast approaching, plenty of campaigns will be launched to try and shoehorn a reference to football’s biggest extravaganza in an attempt to get more views.
Most of these, naturally, will be irrelevant from companies who should know better. Yet Guy Tweedale, SVP EMEA sales at outsourcing customer care provider Sitel, has come up with a list of tips for brands to achieve better customer satisfaction during the four week tournament.
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