Socialbakers CEO claims there is a “witch hunt” against Facebook

The CEO of social analysis tool provider Socialbakers, Jan Rezab, has claimed that people are trying to create a “witch hunt” against Facebook amidst a research note from Forrester exec Nate Elliott claiming that Facebook was continuing to fail marketers.

In a blog post on his personal site, Rezab derided Facebook bashing as “cool and trendy” and “click bait”, adding the general consensus of Facebook’s marketing – lack of organic reach, lots of fake fans –...

By James Bourne, 25 March 2014, 0 comments. Categories: Advertising, Campaigns.

Four in five CMOs feel “underprepared” for big data explosion

IBM has released its Global C-Suite Study with some interesting findings – chief of which that 82% of CMOs are less than prepared for the huge amounts of data imminently at their fingertips.

The research, from Big Blue’s Institute for Business Value (IBV), also showed how chief marketing execs have barely made crawling progress with social media – 67% now feel underprepared for tackling social, compared with 68% in 2011.

Interestingly, the three primary challenges for CMOs in 2011 stay the...

By James Bourne, 24 March 2014, 0 comments. Categories: Branding, Commerce, Publishing.

The new £1 coin: MarketingTech’s favourite parodies

For those in the UK, the yearly Budget announcement is filled with expectation, anticipation and tradition. Inevitably, the past few years have seen more bad news than good for the economy, but there were some very interesting moments in Chancellor George Osborne’s speech yesterday.

The news which created the most front page headlines was the announcement of a new ‘resilient’ 12-sided £1 coin.

“Our new pound coin will blend the...

By James Bourne, 20 March 2014, 0 comments. Categories: Advertising Technology.

Mobile devices will make up half of paid search clicks by 2015

The latest research report, this time from Marin Software, has uncovered a fascinating statistic: mobile devices will account for half of all paid search clicks by December 2015 if the current growth rate is maintained.

It’s certainly a prevalent trend. The research, which asked the opinions of brands and advertisers managing over $6bn in annual online spend, also found that the rate of cost per click (CPC) was faster on mobile than on desktop – with tablet CPC moving ahead of desktop CPC in some...

By James Bourne, 19 March 2014, 0 comments. Categories: Advertising.

Spreadshirt CEO Philip Rooke on how to make wearable tech work

Philip Rooke, the chief executive of Spreadshirt, is an opinionated man. He believes five years will pass before people make “real money” out of wearable technology, as well as thinking that Amazon’s drone delivery service is “going to be near impossible to make a reality.”

Yet his interest in wearable technology goes beyond the commercial. As a long-time user of Fitbit, Rooke believes the ‘hype’ around wearable tech is...

By James Bourne, 14 March 2014, 0 comments. Categories: Campaigns, M-Commerce, Wearables.

Happy 25th birthday the World Wide Web: The past, present and future

March 12 1989: the day that Tim Berners-Lee wrote a proposal which would become the World Wide Web. The breakthrough of connecting hypertext to the Internet sealed the deal, with the project being posted to the alt.hypertext newsgroup in August 1991.

It remains one of the biggest technological innovations in history. Yet not surprisingly, its inventor is looking to the future – and proposes a ‘Magna Carta’ for the web in order to protect the rights of its global userbase.

“We need a global...

By James Bourne, 12 March 2014, 0 comments. Categories: Campaigns.

Rightmove picks Crimson Hexagon to stay on top of social

Property advertiser Rightmove has enlisted the help of Crimson Hexagon to provide social media sentiment analysis, replacing Radian 6.

This represents a big client win for Crimson Hexagon, whose ForSight analytics tool holds over 400bn social media posts in its database and adds another billion every two days, as well as providing sentiment analysis on a gamut of news stories ranging from the royal baby to

By James Bourne, 11 March 2014, 0 comments. Categories: Campaigns, Data-driven marketing, Social Media Marketing.

Getty Images’ Hugh Pinney on embracing the unknown

Hugh Pinney, VP news EMEA at Getty Images, claims the move by Getty to make 35m of its photos free to use is “the industry catching up to the 21st century.”

The company yesterday announced a significant alteration to its business model, allowing free use of its image library through an embed tool to combat piracy.

Pinney believes the move has been a long time coming.

“I think it’s really exciting,” he tells MarketingTech. “I think we’ve sat as an industry for a long time...

By James Bourne, 07 March 2014, 0 comments. Categories: Advertising Technology, Attribution, Campaigns, Data-driven marketing.

Nine in 10 SMEs don’t have a mobile-friendly site, research shows

Here’s a potentially worrying research statistic: 91% of websites for small and medium businesses are not accessible through mobile devices.

The top line result of the UK survey, from website platform provider BaseKit, may not come as much of a surprise given the company’s business.

Yet the result is still a worry, especially given the prevalence of mobile in retail operations from the consumer’s perspective.

The research also found that less than one in five (18%) of the 510 SMES surveyed...

By James Bourne, 06 March 2014, 0 comments. Categories: Campaigns.

New Dulux ad campaign imagines a world without colour

This is a novel twist on an established brand: the latest advert from paint shop Dulux takes a sideways glance at prohibition and imagines a world without colour.

If the advert’s plot of a love story is the epitome of predictability, the cinematic production, from London-based agency Bartle Bogle Hegarty, practically shimmers.

The advert features a hashtag, #changeyourstory, with the official @duluxuk page taking an active response to those who have taken an interest:

We’re glad you enjoyed our ad

By James Bourne, 03 March 2014, 0 comments. Categories: Advertising, Campaigns.

Apple most desired mobile brand in emerging markets, research finds

The latest research, this time from mobile marketing provider Upstream, has revealed that Apple is the most liked brand in the developing world, even though Android phones are more accessible to use.

The research, compiled in the report ‘The Next Mobile Frontier’, polled over 4500 consumers in Brazil, China, India, Nigeria and Vietnam – three BRIC countries and one MINT country – and found that 32% of respondents wanted iDevices most, followed by Samsung (29%) and Nokia...

By James Bourne, 28 February 2014, 0 comments. Categories: Campaigns.

Cat craziness proves direct mail campaigns aren’t dead yet

Put this down as MarketingTech’s favourite campaign of the year so far.

For a company which sells cat litter in bulk, your audience are cat owners, right?  

Yet Toronto-based Bulk Cat Litter Warehouse went one step further – and directly targeted cats with their latest direct mail campaign.

How? By spraying catnip over the mail.

The campaign was put together by Vancouver agency Rethink Canada with 13 cats used as test cases – Mona, Bella, Ommie, Jojo, Paul, Linus, Malo, Taika, Riley,...

By James Bourne, 21 February 2014, 0 comments. Categories: Advertising, Campaigns.

Facebook buys WhatsApp: The experts’ verdicts

Last night Facebook announced its intention to buy messaging provider WhatsApp for a deal totalling $19bn (£11.4bn), becoming the social network’s costliest acquisition to date.

The deal comprises an original $16bn, one quarter of which is cash and the remainder in Facebook shares, alongside another $3bn in restricted stock units granted to WhatsApp’s founders and employees.

With over 450 million WhatsApp users globally, 70% of which are active on any given day, as well as one million new...

By James Bourne, 20 February 2014, 0 comments. Categories: Campaigns, Mergers and acquisitions, Social Media Marketing.

Could social predict the winners of the Brit Awards?

The Brit Awards, held at the O2 Arena in London last night, is one of the biggest nights in the British music calendar. With millions watching the drama unfold on TV, the role of social in determining the winners and losers is unparalleled today.

For the first time there was one award which was determined by social vote only – the Best British Video award. Yet research from digital advertising provider RadiumOne shows how social conversations in the lead up to the show predicted some of the winners on...

By James Bourne, 20 February 2014, 0 comments. Categories: Social Media Marketing.

Adbrain launches beta platform after seed funding round

Real-time advertising platform Adbrain has launched a private beta platform for its programmatic ad buying solution, nine months after nailing $1.5m in seed funding.

The platform, which enables programmatic mobile audience buying, has garnered support from ad companies M&C Saatchi Mobile, Fetch and Somo, as well as agencies Annalect and The Exchange Lab.

Adbrain claims its solution is unique because it enables buyers to layer first, second and third party data for “hyper-efficient real-time mobile...

By James Bourne, 19 February 2014, 0 comments. Categories: Advertising, Automation, Campaigns.

Four in five UK shoppers wouldn’t consider using Bitcoin, survey finds

Over half of UK shoppers are aware of Bitcoin, yet only 5% have actually made transactions with the virtual currency, according to survey results from communications agency Clarity.

57% of the over 2000 online shoppers surveyed had heard of Bitcoin to be precise, with awareness numbers higher among men (69%) than women (45%), according to the research.

Not surprisingly figures for actual use favoured men too, with 7% compared to 2%; these figures included the whole gamut of virtual currencies, from Bitcoin to...

By James Bourne, 17 February 2014, 0 comments. Categories: Branding, Campaigns.

The best Valentine’s Day marketing stories [infographic]

If there’s one thing more predictable on Valentine’s Day than a man buying flowers from a petrol station, it’s brands putting together romance-related research. MarketingTech finds the best Valentine’s Day stories

According to research from Rakuten Marketing, the recession is hitting lovers in the pocket. The average basket size on Valentine’s Day decreased by 20% in the UK in 2013, compared to the year before.

Similarly, it will come as no surprise that most people leave their...

By James Bourne, 14 February 2014, 0 comments. Categories: Campaigns.

Guinness World Records announces new brand campaign award

Guinness World Records is partnering with C Squared Networks’ Festival of Media to deliver a new award category to honour the best record-breaking branding campaign.

The gong, a category within the Festival of Media Awards and sponsored by Guinness World Records, is first being rolled out in Asia Pacific, with nominated entries including the highest altitude wedding, the largest group of smartphones, and the most people playing a board game at the same time.

Alistair Richards, Guinness World Records...

By James Bourne, 14 February 2014, 0 comments. Categories: Advertising Technology, Campaigns.

Three in five iPhone users have “blind loyalty” to Apple brand, poll finds

Once you get an iPhone, you don’t go back. That’s the result of a UK survey from SIM Only Contracts, which found that 59% of respondents wouldn’t consider another phone when upgrading.

This “blind loyalty” comes from two sources: inertia and impressiveness. More than three quarters (78%) of those polled admitted they “couldn’t imagine having a different type of phone now”, whilst a further half (52%) said they were “really impressed” with their...

By James Bourne, 11 February 2014, 0 comments. Categories: Branding, Campaigns.