Marketing budgets at record jump, according to IPA Bellwether Report
The latest edition of the IPA Bellwether Report, the quarterly document of marketing budgets published by Markit Economics on behalf of the IPA, has revealed that marketing budgets have seen their biggest increase in 14 years.
The report is certainly one of the more positive to hit the stands, according to the IPA – and the figures certainly show why.
A net balance of 20.4% of companies registered an increase in budgets during Q114, ahead of Q413’s number of 11%. This number smashes the survey...