Pipeline360 launches display advertising platform

Pipeline360, the media business of B2B marketing demand management specialist, Integrate, has launched a display ad platform that is purpose-built from the ground up to make it easier for B2B marketers to run more impactful and efficient campaigns.

The platform includes features that leverage the power of AI and first-party data segments to scale campaign reach for customers. 

According to Pipeline360 and Demand Metric’s recent The State of B2B Pipeline Growth study,...

86% of UK SMBs recognise the potential in advertising for attracting new customers

UK SMBs are benefitting from the positive impact of advertising as they look to expand both at home and internationally.

This is according to a study by Amazon Ads that found that nearly nine in 10 (86%) said that their current advertising strategy is successful in acquiring new customers while more than three quarters (76%) said it had helped them to expand their UK business. More than half (54%) said that advertising had helped them grow their business internationally within...

Most customers don’t want companies to use AI for customer service

64% of customers would prefer that companies did not use artificial intelligence (AI) in their customer service.

This is according to a survey by analyst firm Gartner, which also found that 53% of customers would consider switching to a competitor if they found out a company was going to use AI for customer service.

A Gartner survey of 5,728 customers conducted in December 2023 revealed that while customer service leaders are eager to adopt AI, customers remain concerned...

Swedish AI startup Hypertype bags €600k to supercharge customer support

Hypertype, a female-founded customer communication automation startup, has successfully raised €600,000 (£506,500) in a recent fundraising round, further boosting Sweden's growing AI landscape.

The investment, spearheaded by Butterfly Ventures and Bust, indicates increasing faith in AI-powered solutions for improving customer care and sales processes.

Established in 2021 by Teenie Fung and Beatrice Baltscheffsky, Hypertype has quickly established itself as a mere AI...

CX trends set to transform the insurance industry in 2024 and 2025

In the past, insurance companies used to focus on products instead of customers. Getting insurance or making a claim was a long and impersonal process, where customers often felt like just another number.

Then, things started to change with the internet and smartphones. Insurance companies began to see the importance of focusing on customer needs and service experience. This was because technology started to give customers more options and control, and they started to expect...

How LADbible doubled its editorial process speed

LADbible Group is one of the biggest social publishers in the world, with a global audience of nearly 1 billion. The company operates across all major social media channels and reaches 52 million monthly users on its five websites: LADbible, UNILAD, Tyla, SPORTbible, and GAMINGbible.

The problem:

LADbible Group needed to scale its ability to support new and unique types of content in a fast-paced publishing environment.

Having previously used an in-house...

Meta’s potential news blackout in Australia: What it means for the Industry and beyond

A man looking at his Facebook profile.

Meta has turned the screws in yet another battle between big tech and traditional media, warning it could block news content on Facebook across Australia.

The tech giant's comments represent the strongest indication yet that it's prepared to adopt the same hardline stance in Australia that it took in Canada in 2023 when faced with similar legislation. The audacious move is anticipated to redefine the future of digital news consumption. 

At the heart of this conflict...

EU cracks down on Temu and Shein: Compliance with DSA under scrutiny

The European Commission has launched a decisive move against popular Chinese online marketplaces Temu and Shein, demanding detailed explanations of their adherence to the Digital Services Act (DSA).

This action follows a complaint from consumer organisations and marks a significant step in the EU's efforts to regulate digital platforms and protect consumers from deceptive practices and illegal products.

In a June 28, 2024 statement, the Commission sent Requests for...

1 in 3 senior marketers get 1 hour or less a year to present results to the Board

One in three (30%) senior marketers only get one hour or less a year to present results to their company’s board – that’s five minutes a month, the equivalent to making a tea round – but a quarter (25%) crave more airtime, according to a new survey* by digital PR agency Bottle.  

Men are given longer to show their impact than women – 22% estimate they get over an hour (compared to 16%) per quarter, while one in 10 (11%) female marketers report having ‘no...

Amperity announces new media measurement tools

Amperity, the first AI-powered Lakehouse customer data platform (CDP), has announced it expanded its paid media capabilities to help brands close the digital advertising feedback loop with a “first-party data advertising graph”.

Tackling timely reporting challenges for marketing and advertising

Measuring the impact of digital advertising on sales has been a significant challenge due to a lack of timely reporting. Most marketers review digital advertising performance...