Why negative reviews don't have to be a bad thing


Today’s multi-platform marketplace allows consumers to share feedback; providing brands and retailers with unprecedented access to insights and precious consumer information, and marking the beginning of the most networked dialogue of information sharing between businesses and consumers in the history of retail.

As the volume of this feedback grows, it’s becoming trickier for consumers to decipher fact from fiction and identify legitimate customer reviews, and for businesses...

By Prelini Udayan-Chiechi, 17 November 2016, 0 comments. Categories: Best Practice.

How authentic consumer content helps businesses deliver a highly personalised shopping experience


With the rise of new technologies and the growth of mobile usage worldwide, today’s consumers have plenty of tools to research a brand and its products and services before making a purchase decision. With increased opportunities to interact and connect, consumers have become more proactive and their expectations for brands to listen to their voice and meet their needs have risen.

At first, this might look like an overwhelming challenge to brands and retailers, but the shift in...

By Prelini Udayan-Chiechi, 28 April 2015, 1 comment. Categories: Branding, M-Commerce, Mobile Marketing.