Emotions and biometric tech: The next wave of personalised customer experiences

Marketers have long been talking about the importance of personalisation, and many are now starting to make use of big data analytics as a way to personalise campaigns and generate positive results.

According to a CMO Council survey last year, 43% of marketers said personalisation led to more conversions. Clearly it’s proven its value and is here to stay.

By Gawain Morrison, 16 September 2016, 0 comments. Categories: Customer Experience, Data Science.

How marketers can use wearables and end-user insights to improve online customer interaction

(c)iStock.com/anyaberkut

Consumers make their minds up about a company within just a few seconds of viewing their website. Marketers are therefore under pressure to ensure it entices them into engaging with their brand and making a purchasing decision. But all too frequently there’s a disparity between the B2B brand messages on websites and what customers really want to know, which holds things back.

Research from

By Gawain Morrison, 07 April 2015, 0 comments. Categories: Branding, Customer Experience, Personalised Marketing, Wearables.