The importance for marketers in recognising mobile app engagement

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In the past, looking at the number of downloads for mobile apps was enough to determine whether an app was successful; however this isn’t the case nowadays, with so many apps available and so many being downloaded, consumers may download apps that they never or seldom use. So the brand and app developers need to know whether its users are fully engaged with the app and the brand. Monitoring key factors such as the number of active users, the number of sessions and the amount of...

By Chris Hill, 24 March 2015, 0 comments. Categories: Data-driven marketing, Mobile Marketing.