Neuroplasticity and the multi-device experience

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With any new technology there is always an accompanying question: How is this technology changing us and our relationships, and is it for the better or the worse?

There are always two sides to the argument, from utopian and dystopian viewpoints - but this has never before been more marked than in the context of digital technology, particularly with the major shifts in connectivity brought by the web, social media and mobile devices.

A utopian viewpoint suggests that technology makes...

By Dan Machen, 24 February 2015, 0 comments. Categories: CRM, Customer Experience, Personalised Marketing.