How social media influences market segmentation
Segmentation, the cornerstone of marketing
Few would disagree with the view that since the 1950’s, when the practice of market segmentation began, it has been the cornerstone of any marketing strategy. If you define your market segments accurately, then the follow on activities of targeting and positioning are much more effective.
Have online social media networks and their ability to engage with individuals interactively and in real-time made the practice of categorising people into groups...