Is personalised video the future of marketing?
Video has ranked number one as the big marketing trend for about as many years as I can remember and this year, analysts and commentators have started acknowledging that the real trend to watch for 2015 is not just video, but personalised video.
It is an attractive idea, combining the unarguable power of video with that of personalisation. After all, personalising emails can improve click-through rates by 14% and conversions by 10%, according to research group Aberdeen.
If you add the...