The evolving ad model – new opportunities for brands to get consumer attention

The evolving ad model – brands need to wake up to new opportunities to capture consumer attention

Advertising used to be based on scarcity in a world of few television channels and limited magazine pages. It was simply about broadcasting to the masses, and it was easy to know where consumer attention was focused.

Flash forward to the digital age where this mass audience now spends hours consuming media across a multitude of interactive digital outlets on the Internet, opening the door for brands to communicate...

By Richard Reeves, 14 March 2012, 0 comments. Categories: Advertising, Campaigns.