The True Meaning of DNT

The widespread adoption of audience targeting by Madison Avenue has prompted the Federal Trade Commission to call for more oversight of the industry through a proposed solution named Do Not Track (DNT). While the government’s intention is noble, DNT has become somewhat of a misnomer by adding more confusion than clarity. It’s time that we set the record straight.

The conversations taking place about behavioral targeting is occurring between the wrong parties. As DNT stands today, the dialogue is...

By Otilia Otlacan, 09 August 2011, 0 comments. Categories: Advertising.

comScore system measures marketing impact of social media

Breakthrough Measurement Capability Reports Social Media Reach, Frequency and GRPs

Ties Brand Exposure to Demographic and Behavioral Attributes to Understand the Value of Social Media Marketing

RESTON, VA, – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the global launch of Social Essentials™, a new social media measurement platform that helps brands quantify social media brand impressions and incorporate them into a measurement of the marketing mix. Social Essentials...

By Otilia Otlacan, 03 August 2011, 0 comments. Categories: Data-driven marketing, Social Media Marketing.

2.1 Billion HTML5 Mobile Device Browsers by 2016

OYSTER BAY, N.Y. – By 2016, more than 2.1 billion mobile devices will have HTML5 browsers, up from just 109 million in 2010. While the official line from the World Wide Web Consortium (W3C) is that the HTML5 standard will not be complete until 2020, ABI Research believes 25 HTML5 features currently in development will become widely used at varying intervals within the next three to five years.  

“We expect HTML5 features in categories such as graphics, multimedia, user interactions, data...

By Otilia Otlacan, 02 August 2011, 0 comments. Categories: Advertising.

CMO Buysight: The Resurgence of Display Advertising

In light of recent trends indicating a resurgence of online display advertising, industry veteran Jeff Weitzman gave us some valuable insights.

Otilia Otlacan: Your company, Buysight (www.buysight.com), has recently announced the launch of an ad platform that can bring display ads closer to the paid search model of effectiveness. Why do you think there was a need to push display ads in that direction, what was the main driver?  

Jeff Weitzman: Display has failed to meet the needs of...

By Otilia Otlacan, 01 August 2011, 0 comments. Categories: Advertising, Campaigns, Commerce.