Taming big data to make it work harder

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“We have to appeal on a personal level.” We hear this with increasing frequency from today’s modern marketer, who is placing customer centricity and personalisation at the heart of their programmes in a time-poor, competition-heavy, digital environment.

In response to these demands, marketing software developers have handed marketers the keys, creating tools and solutions that generate a wealth of data waiting to be tapped into. But how do you know which piece of the data puzzle is the...

By Simon Robinson, 23 December 2014, 0 comments. Categories: Big Data, Data-driven marketing, Data Science, Personalised Marketing.