QR Codes: Useful or Pointless?

QR Codes have been around longer than you might think, but have only recently become an important tool in the world of mobile marketing. The codes can be seen in countries where mobile usage is a part of everyday life, which now comprises the whole of the developed world and even some developing areas. With the rise of smartphones around the world, it's everywhere. Companies use QR codes for consumers to unlock exclusives that can only be obtained with the phone's camera using an application. They are seen on outdoor advertisements, posters, on television, and even on the web. Should a QR Code be used for marketing...

By James Bentham, 21 February 2012, 0 comments.