No longer an optional extra: Why personalisation and context rules the roost
The last 12 months have been incredibly exciting for digital marketers. The majority of marketers are now fully aware of the importance of customer journeys, the possibilities of data insights and the ever growing need for contexualisation and personalisation.
Marketers now recognise the imperative of omnichannel, contextualised communications with their prospects and customers. The more personalised the experience, the happier...