Gone in 6.0 secs: 5 auto brands that are winning on Vine
Since it was launched in January 2013, Vine has become a hugely popular video sharing app, with approximately five vines tweeted every second.
Vine's appeal is simple, short and sweet six second clips which play on a loop and offer wannabe filmmakers the chance to experiment with witty one liners, stop-frame animation and creative cutaways, all in an easy-to-shoot and share format.
Not surprisingly then, Vine has attracted a lot of attention from advertisers who see...
How to get your YouTube ads on the right track
What do your potential customers do after watching a YouTube ad?
We now know that 41% of them take an action, according to a new report about the channel's users. This statistic prompted us to write a long-overdue blog about ways to optimise YouTube ads to help your brand benefit too.
As well as all the potential for organic traffic, we've found that YouTube ads can be an effective way...
How to make YouTube work for your brand
By Jon Mowat
Is your YouTube channel working hard enough for your brand? With over one billion unique users visiting YouTube every month and 6 billion hours of video uploaded (that's almost an hour for every person on the planet), you need to ensure it is.
To help you get the most from YouTube, here are my top tips.
YouTube is the destination - #1 tip
Firstly, YouTube is the destination, not a stop-over. Typically, click-through is less than 1%. Although we have run campaigns with click-throughs of...
Why Christmas video marketing is a gift for all brands
Christmas marketing, how does it work for your brand? With all the high-profile adverts becoming TV and social media events in themselves, it can be difficult to know how to compete in your sector marketplace.
So we'd like to offer you some video marketing tips as an early Christmas present to give your brand an edge. Read on to find out how video can help your business get festive and reach your brand objectives.
Christmas is not just for retail…
Retail is the...
Video marketing from the heart: From Google to Guinness
Video marketing is really getting something right when it inspires and moves us. Today, Claire, our Production Manager, gets emotional and shares two such video ads she loves.
Both adverts are promoting very different products - Google Maps and Guinness - but they share fundamental elements that we'd recommend for video marketing campaigns - using authenticity, emotions and storytelling to inspire.
Google Maps Video Ad - Saroo Brierley: Homeward Bound
This video ad for Google Maps tells the remarkable...
How to use Pinterest for video marketing: Top 10 tips
Pinterest is all about the visual, and inspiring visuals at that. But it's a mistake to think that it's just about pictures, video marketing and video marketing very much has a place on Pinterest. We're certainly pinning.
Why share your videos on Pinterest?
Pinterest is the fastest growing social network, only behind Facebook and Twitter. A recent...
How can video content fly with the Google Hummingbird search?
Fancy a new search algorithm along with your birthday cake? You do if you're Google, which celebrated its 15th in style the other week with a new way of retrieving search queries - the Hummingbird.
This change could make a dramatic difference to how many visitors see your content, but don't panic. Read on as we explain ways to keep your videos flying...
Firstly, why the hummingbird? Because it's fast and precise, and according to Google, should produce better, speedier results for users. Sounds good so...
Video marketing: Beware the spork
A fork is great, and a spoon is great – they both do exactly what you want, when you want it. In fact, by doing one thing well they've pretty much cornered the market in terms of "food to mouth" solutions. But some people don't want just a fork, or just a spoon, they want both – and it was for these gadget conscious folk that the Spork was born.
Sporks sound great, but soon after using one you realise two things, it's neither a...