Apple mobile device targeting leads wave of updates to Adobe Marketing Cloud
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Adobe has rolled out support for iBeacon in the latest batch of updates to its Adobe Marketing Cloud product, making it possible for marketers to target content using the location of shoppers.
Media can now be sent across a number of channels to consumers, with marketers being able to deliver a promotional message through a retailer’s app when a shopper is in a specific store.
Using Marketing Cloud, marketers are able to follow the previous action up with an email campaign...