Are You In The Conversation Business?

Brands and businesses do not really have relationships between each other. A laser printer does not set up  meeting with the coffee machine and the old laptop case to have a chat about the relative costs of A4 paper. A delivery van does not have a workshop with a fork-lift truck to clarify a key delivery schedule. It is people -  and the conversation between them that drives business activity, ideas and progress.

Businesses have a legal status, missions, KPI’s, logs, processes and...

By Andrew Armour, 26 August 2011, 1 comment. Categories: Branding, Social Media Marketing.

More Myths Of Innovation

I’ve just read Steven Berkun’s ‘Myths of Innovation’ and Tom Kelley’s ‘Ten Faces of Innovation’ (both excellent books) – and a recent article by psychologist Art Markman also now helps to support their view – that our obsession with individual heroic endeavor and discovery can often hinder true progress. The cultural myth of lone genius, tortured artist and brilliant technician who solves the worlds problems is still alive and well.

I love a good myth me....

By Andrew Armour, 05 August 2011, 0 comments.