How eSignatures can align marketing & sales

Marketing and sales departments exist to make it easier for customers to bring their business to an organization. From studying the impact of specific marketing messages to crafting personalized sales packages, sales and marketing professionals work hard to move customers closer to the brand and to earn their loyalty.

So why do so many teams drop this customer-centric philosophy at the most critical moment of the relationship – the contract process? Traditional, paper-based contracting is cumbersome,...

By contributor, 26 June 2012, 0 comments. Categories: Commerce.

The marketing implications of ‘search, plus your world’

Last week Google launched their latest feature called ‘search, plus your world’ or search+ for short. This change sees a deeper integration of Google search with its social network Google+, thereby turning search into a more social experience. They want to improve the search experience by making results more relevant and personal to users when they are signed into their Google.com accounts. 

To do this they need social data which will come from what people...

By contributor, 20 January 2012, 0 comments. Categories: Search Marketing, Social Media Marketing.

What is effective personalized communication?

Marchai Bruchey, CMO at Thunderhead discusses why it’s important not to forget the offline marketing channels when marketing to customers.

“Customers are key” is a statement bandied around boardrooms and offices globally. A cliché, yes; but true none the less. You could have the most sophisticated and innovative product or service, but without customers you’re a company with nothing.

However, it is one thing to acquire customers, yet quite another to keep...

By contributor, 23 November 2011, 0 comments. Categories: Campaigns.

How Google+ highlights a new war on site speed

By Paul Cook, CEO TagMan -www.tagman.com

The tension between using all the amazing online marketing technologies and plug-ins now available to site owners and the effect implementing those things has on the speed of their websites has come to the fore in the last month. When Google launched Google+, we soon discovered that the plug-in to enable sharing of web content in the platform was a big one. It took a second to load, which, for large e-commerce businesses, is an absolute age in terms of user experience and, ultimately, sales conversions. In simple terms, every asset a site owner...

By contributor, 11 November 2011, 0 comments. Categories: E-Commerce.

Why marketing technology must make technical sense

Whether consumers are up to speed on technology or not, they all need to understand and react to marketing messages in order to buy goods or services, writes Richard Stephens, managing director, DirectionGroup. Getting the right reaction is key to the success of any marketing proposal and yet brands still lead and dominate their communications with ‘tech speak’, or in old marketing terms, they sell attributes rather than benefits.

Digital marketing provides brands with abundant data on each...

By contributor, 09 November 2011, 0 comments. Categories: Advertising, Campaigns.