The big barriers to big data for B2B marketers
Metrics. Measurement. ROI
Three little things responsible for marketers across the world waking up in cold sweats at night.
The thing is: being a B2B marketer is not easy at the moment.
Your customers’ buying behaviours are changing, industry experts are shoving social and digital myths down your neck and worst of all your CEO is losing patience with woolly results from marketing campaigns.
Then came along big data. The measurement super hero. Ready and waiting with...