Big Brother is watching: Online eye-tracking service is launched

George Orwell's 1984 is a step closer with the news that Specific Media has launched an eye-tracking service for BBH to measure the effectiveness of digital creative campaigns.

The service has been created in partnership with EyeTrackShop and is being trailled with a BBH's brands including Lynx, Barclays and Audi. It uses webcam technology to analyse the way in which users view online advertising calculating where they look and how long they spend looking at certain aspects of the adverts.

Specific Media has...

By Verity Gough, 17 August 2011, 0 comments. Categories: Campaigns, Data-driven marketing.

Blackberry brand under fire following UK riots

Blackberry's reputation has suffered this week after the mobile messaging service became embroilled in the national riots following reports that rioters used it to coordinate attacks during the violence.

Widespread attacks across Britain's cities including London, Birmingham, Bristol and Manchester has forced a spotlight onto Blackberry's messenger system which has been a popular means of the gangs coordinating the attacks. However Blackberry, which is owned by Research in Motion, has been quick...

By Verity Gough, 12 August 2011, 0 comments. Categories: Best Practice, Campaigns.

Fruity deal: Orange and Apple to offer iPhone film downloads

Orange customers will soon be able to download a free film each week via their Apple iPhones, thanks to a new partnership between the two multi-national companies.

Orange: Film to Go is set to launch on 11 August and will be supported by a multi-platform advertising campaign which illustrates films being watched 'on the move' via various devices including laptops and mobiles. In order to access the free service, customers will simply need to text the network provider, visit a dedicated Facebook page, www.facebook.com/orangefilmclub, or use a...

By Verity Gough, 09 August 2011, 1 comment. Categories: Campaigns, Social Media Marketing.

Big Brother apps coming to a mobile near you

Big Brother fans will soon be able to access their favourite housemate info, games and live coverage after Channel announced it is to launch its first apps for the iPhone, iPad and Android devices on 18 August.

The reality show, which was bought by Five last year after ten years of success on Channel 4, kicks off with ‘Celebrity Big Brother’ on Thursday 18 August with the apps’ launch set to coincide with the first broadcast, pending approval from Apple.

In addition to pre-roll ads which...

By Verity Gough, 07 August 2011, 0 comments. Categories: Advertising, Campaigns, Search Marketing.

iPhone beating Android in paid-for apps war

Apple is still taking the lion’s share of the paid-for Apps market leaving Google’s Android floundering in the water, according to a report by top UK app design firm, Nice Agency.The iphone currently remains the market leader in terms of the amount of paid apps on offer - almost three times more than Android currently offers.“Consumers are willing to pay for Apple apps because they believe they're good value for money,” said co-MD of Nice Agency, Ryan Hall but argued that its success has been down to more than...

By Verity Gough, 01 August 2011, 0 comments. Categories: Campaigns, Search Marketing.