Why marketers need to be obsessed with AI and machine learning in 2020 – and what can be done

As we edge ever closer towards the beginning of a new year, the next 12 months are set to provide an extraordinarily challenging time for marketers – but it’s certainly not ‘doom and gloom’ by any means.

Not only will they be expected to seamlessly tackle the increasing volatility, data regulation and apathy towards traditional marketing methods, but they must do it all alongside having a clear, robust and...

By Phill Midwinter, 02 December 2019, 0 comments. Categories: Automation, Big Data, Data-driven marketing.