How personalisation will look in 2020: What do marketers need to do now?

Personalisation has long been a ‘fantasy’ most marketers indulge in where they’re able to directly interact with individual consumers, whilst controlling the context and timing of the content that’s delivered.

But as technology has improved – and data has become easier to generate – what might’ve been somewhat of an illusion before, is in fact now more real for marketers.

By Jonathan Thirkill, 07 November 2019, 0 comments. Categories: Customer Experience, Data-driven marketing, Personalised Marketing.