If Lloyd’s wants to change workplace behaviour, it needs to rethink how it judges performance

Opinion Last month, the employees of Lloyd’s of London received an email in which their chief exec, John Neal, urged them to behave appropriately during the ‘particularly challenging time of year’. Considering the date it was sent, December being the time of winding down, drinking up,...

By Andrew Missingham, 31 January 2020, 0 comments. Categories: Best Practice, Branding, Ethical Marketing.

WeWork has imploded. Why are we so vulnerable to the cult of the startup?

Opinion Nine years and 46 million square feet after its first branch opened in SoHo, New York, WeWork has been found out. Its IPO implosion was the logical end to an eventful 10 month period that began with a cool billion raised in series H funding, and progressed to a confusing S-1 filing, claims of corporate misgovernance, a massive valuation drop and the resignation of its CEO. Whether WeWork survives this remains to be seen. For now, it’s a...

By Andrew Missingham, 01 November 2019, 0 comments. Categories: Branding, Case Studies.