How to make a heritage brand relevant today: A guide
In today’s disrupted world even the most established brands can’t stand still. The best heritage brands have to blend innovation with tradition – after all it is this ability to continually evolve and adapt that has kept them in business so long. But how do organisations that have so much history look to the future with their branding? How much do you take from the past and when does heritage weigh you down rather than elevate your message?