Google says goodbye to the Average Position metric: What do marketers need to know from here?

In advertising, there are several key questions that are always bandied around: how are our ads performing? What’s the ROI like? Are we increasing brand awareness?

Marketers using Google Ads have been comfortable responding to these questions, often relying on the ‘average position’ metric but as of September 30 that metric was fully retired to make way for...

By Wesley MacLaggan, 02 October 2019, 0 comments. Categories: Advertising, Advertising Technology, Attribution, Search Marketing.