For consumer choice paralysis, conversational commerce may be the answer

Regardless of industry, consumers today are faced with an overwhelming array of choice while shopping. When faced with so many options, most consumers fall victim to ‘choice paralysis’, which describes the moment when we are faced with more possibilities than we can easily comprehend.

This phenomenon results in low purchase decision confidence and frustration - and in the worst case - feeling unable to make a decision, meaning no action is taken at all. For brands and retailers choice paralysis...

By Chris Baldwin, 27 September 2019, 0 comments. Categories: Commerce, Customer Experience, Data-driven marketing, E-Commerce.