Solving the CRM headache with AI: Finding the missing pieces of the data puzzle

CRM has the potential to be an extremely useful tool for sales teams. It has transformed the way businesses store their data, interact with customers and prospects, and forecast growth. However, it has also presented sales reps with the headache of manually collecting all the data.

This is a mundane and often neglected task that has resulted in organisations having incomplete and broken data in their CRM systems and a massive...

By Oleg Rogynskyy, 28 August 2019, 0 comments. Categories: Automation, CRM, Data-driven marketing.