How essential are push notifications today in the modern marketer's arsenal?

You have to go way back to 2003 to find what is often credited as the first ever push notification - BlackBerry’s Push Services, designed to inform users of their incoming emails. Back then, the only way to read an email on a train was with a BlackBerry in hand, but fast forward 16 years and push notifications are a part of everyday life.

Research has found that the average opt-in rate for push...

By Maxime Chevallon, 14 August 2019, 0 comments. Categories: Advertising, Advertising Technology, Customer Experience.