Why empathy is the most underrated weapon in the marketer’s arsenal today

In a 2014 New York Times article, Sam Tanenhaus argued that millennials were ‘Generation Nice’. He pointed to shopping habits (millennials prefer chemical-free goods and ‘disposable’ clothing) and food choices (vegan, vegetarian and gluten-free eating has become increasingly popular). He concluded that ‘these habits and tastes look less like narcissism than communalism. Its highest value isn’t self-promotion, but empathy.’

By Daniel Andrews, 08 August 2019, 0 comments. Categories: Best Practice, Customer Experience.