The fluctuating fortunes of Britbox and Netflix: What does the future of OTT look like for marketers?

Last week, Britbox finally nailed its colours to the mast, pricing its wide range of British content at a very reasonable monthly fee of £5.99 – a full £3 cheaper than Netflix’s most popular subscription. That announcement is just the latest news in a year of serious changes in the OTT landscape, including slowing Netflix growth, the upcoming Disney+ and Apple TV+ launches and more.

These...

By Dallas Lawrence, 01 August 2019, 0 comments. Categories: Advertising Technology, Video & Audio Marketing.