How the concept of ‘unified commerce’ helps retailers avoid the pitfalls of omnichannel

Access to a wider range of products at the touch of a button and receiving highly personalised shopping recommendations based on past buying habits has led to a major shift in customer expectations. Today’s customers expect, as standard, a highly responsive, top quality service from retailers across all available channels.

As the volume of goods sold online continues to rise, UK retail...

By James Baker, 04 July 2019, 0 comments. Categories: Commerce, Customer Experience.