Viewability: How does it impact your ad campaigns?

Digital advertising platforms are vital in aiding marketers to target their specific audiences across the various digital media channels. They help marketers roll out tailored content to individual demographics at the opportune moment. It’s no wonder that such promises appeal to marketers – especially since consumers are spending more and more time on these digital channels. But can they deliver on their word?

According to recent research by comScore,

By Martin Brown, 25 June 2014, 0 comments. Categories: Advertising, Attribution, Data-driven marketing.