Mind your language: Using multilingual websites to increase eCommerce engagement
In the quest for customers the battlegrounds for online retailers tend to be rooted in SEO, PPC campaigns and, for those who can afford it, above-the-line ad campaigns. But there are also more organic ways to increase engagement and conversions via a website, particularly where international brands are concerned.
One technique that is often disregarded by all but the biggest players due to fears over cost and complexity is a true multilingual online retail experience.
Historically, there are two ways of...