Tumblr launches paid adverts for businesses

Tumblr has announced it will introduce paid advertisements for brands and businesses.

The blogging platform will sell branded blog posts under its existing ‘Radar’ function.

The tool currently showcases the most popular blog posts on the website, but will also feature the paid adverts.

Tumblr already has branded blogs, including IMB and EMI Music, but this is the first time the platform has offered a way to get content promoted.

Tumblr’s founder, David Karp, announced the new service during...

By Dani Millward, 19 April 2012, 0 comments. Categories: Advertising, Campaigns, Content Marketing.

Twitter tried to buy Instagram months before Facebook

It’s been reported that Twitter tried to buy Instagram just months before Facebook bought it for $1 billion.

Jack Dorsey, Twitter’s CEO and co-founder, looked into investing in the photosharing app and showed a blatant interest by posting photos to his Twitter account on a daily basis. Dorsey has since stopped posting Instagram photos after Facebook’s deal was announced.

However, Twitter won’t be looking into similar moves in order to rival Facebook.

Twitter’s CEO Dick Costolo...

By Dani Millward, 17 April 2012, 0 comments. Categories: Social Media Marketing.

Facebook to allow more data access to users

Facebook will now let users download more previous data that has been shared on the social network over the years.

The feature, named Download Your Information, has been updated to give users access to expanded archives of friend requests, login IP locations and previous names used.

First launched in 2012, the feature gave access to posts, photos and other content, but campaigners argued that the social network was not sharing enough information to fit demands. The company has also faced criticism against its...

By Dani Millward, 13 April 2012, 0 comments.

Google+ revamped after getting 170 million users

Google has revamped its Google+ service, after announcing it has more than 170 million users signed up.

Taking inspiration from Twitter and Facebook, the social network now features trending topics and cover photos. It also includes a new Navigation bar placed on the left hand side, which is customisable to the user’s needs.

The redesign came after Google announced that 100m of its users have used the network at least once in the last month, whilst 50m used Google+ at least once a day throughout the...

By Dani Millward, 12 April 2012, 0 comments. Categories: Search Marketing.

Social TV: It's important to put audience behaviour first #SMWF

The Social TV track in #SMWF last week kicked off with a great keynote panel examining the state of social TV and the changes going on in the industry.

The panel was made of Simon Miller, Chief Technical Officer at Zeebox (@simonmi11er), Sidharth Jayant, Content Service Manager of Samsung Electronics (@sidharthjayant), David Nahmani, Orange’s Director of BD & Partnerships (@davidnahmani), and Lloyd Salmons, Co-founder and Director at Outside Line...

By Dani Millward, 03 April 2012, 0 comments. Categories: Social Media Marketing.

Who is talking about my Brand & Developing Tailored Content #SMWF

Understanding the social consumer is central to building a successful social media strategy. You need to find the best ways to communicate to different groups, therefore understanding the different social behaviours out there is important for most social strategies.

If there’s one thing we’ve learned from #SMWF this week, it’s that the understanding of social media among marketers has moved beyond simple ‘why’ and ‘how’...

By Dani Millward, 30 March 2012, 1 comment. Categories: Advertising Technology, Social Media Marketing.

Transparency and trust is key for brands, explains Scott Monty, Ford #SMWF

Social media is blooming across the world. With the increasing number of social networks, Scott Monty, Global Digital & Multimedia Comms Manager from Ford, found a few challenges when establishing social media in the automotive industry, but pointed out that these problems occur in other industries too.

Businesses aren’t trusted as much anymore by their customers. Academics, analysts and the media are some that now have the upper hand when it comes to levels of trust, because customers trust people...

By Dani Millward, 30 March 2012, 0 comments. Categories: Social Media Marketing.

British TV viewers more influenced by social media

Almost a fifth of TV viewers use social networks to discover new TV programmes to watch.

The report, released by PR and social media agency Diffusion, found that 17% of viewers use social media to find new TV shows. The percentage has risen to 39% for 18-24 year olds, possibly due to being the target audience for UK station Channel 4.

The Social TV Trends report was released the same day as Channel 4’s announcement of it launching a a new TV channel called 4seven, enabling people to catch up on...

By Dani Millward, 22 March 2012, 0 comments. Categories: Social Media Marketing.

Twitter expands Promoted Tweets on mobile

Twitter announced yesterday that it will expand its promoted tweets on mobile apps.

Promoted Tweets will now appear in user timelines on their mobile devices that Twitter feel are of relevance and interest, but from brands that the user doesn’t necessarily follow.

Advertisers will also be able to choose whether to target all platforms, or just specifics including iOS, Android or desktop.

Twitter published a blog post, which said: “For years, brands around the world have used Twitter to reach...

By Dani Millward, 21 March 2012, 0 comments. Categories: Advertising.

Google to penalise over optimised websites in favour for content

Google has announced it will start penalising websites that are overfilled with SEO.

The major search engine told of the plans during SXSW, with Matt Cutts, Google’s Head of Search, speaking about how the company has been working on a new search penalty for websites that are over-optimised.

This means that websites with great content will be favoured in order to drive more traffic to them, rather than websites with strong SEO. Cutts said it was a way to ‘level the playing ground’ for...

By Dani Millward, 19 March 2012, 1 comment. Categories: Organic Search, Search Marketing.

Top tips to starting a successful blog

I’m a firm believer that blogging is both beneficial and key to include in a marketing strategy. It can be one of the easiest tasks to achieve, especially if you enjoy doing it. However, there are so many people out there who haven’t embraced the social phenomenon yet – Why? Are you one of them? Are you considering starting a blog but have no idea where to begin? I used to be the same, but by following these steps, you can get on your way to building a successful blog for your business or...

By Dani Millward, 15 March 2012, 1 comment. Categories: Content Marketing.

Twitter buys microblog Posterous to aid content sharing

Twitter has acquired microblogging platform Posterous, in order to improve content sharing.

Engineers, product managers and others from the Tumblr competitor team will be joining Twitter in a bid to make the social network better by working on ‘several key initiatives’.

Posterous Spaces, a service designed to allow either private or public sharing, will remain open and users will be warned if any changes are made to the service.

A blog post from Twitter said: “We’re always looking for...

By Dani Millward, 13 March 2012, 0 comments. Categories: Content Marketing, Mergers and acquisitions.

Yahoo sues Facebook over patent infringement

Yahoo is taking Facebook to court over alleged patent infringement.

The social network has been blamed to have broken 10 of Yahoo’s patents based on advertising, privacy and social networking.

Filed in federal court in San Jose, California on Monday, the lawsuit claims that Facebook uses Yahoo technologies, which are included in its News Feed, customisation options and how to view friends’ activity. Yahoo wants Facebook to get a license in order to continue using them.

Yahoo stated:...

By Dani Millward, 13 March 2012, 0 comments. Categories: Commerce.

Hootsuite & Adobe collaborate to aid social media ROI

Social media management system, Hootsuite, has partnered with Adobe to help marketers calculate their social media ROI.

The integration between the social media tool and Adobe’s Digital Marketing Suite will help connect social media messages with website conversions and statistics in order to measure engagement for businesses and organisations.

Marketers will be able to gather data that they can create effective strategies to in order to achieve the best results possible.

Ryan Holmes, CEO of Hootsuite,...

By Dani Millward, 08 March 2012, 0 comments. Categories: Data-driven marketing, Social Media Marketing.

Twitter opens new ad platform for SMBs

Twitter has teamed up with American Express to offer a new online advertising platform for SMBs.

Launching in March, the social networking company will give $100 in free Twitter advertisements to the first 10,000 eligible small businesses.

American Express card members can also register to try out the advertising platform. Advertisers will be able to make electronic payments to the self-serve service without going through a sales team, therefore making it easier for small and medium businesses to...

By Dani Millward, 23 February 2012, 0 comments. Categories: Advertising.

Mobile advertising ignored by 86% of smartphone users

Around 86% of smartphone users do not like mobile advertising and choose to ignore it on their devices.

A study published by research agency YouGov has found that 40% of people in the UK own smartphones, with the percentage due to increase to 68% at the next upgrade cycle.

Despite the growing number of smartphone ownership, 79% of people find advertisements irritating when shown on the...

By Dani Millward, 21 December 2011, 0 comments. Categories: Advertising.

Google Chrome overtakes Firefox in browser race

Google Chrome has become the second most popular web browser in the world after overtaking Mozilla Firefox, according to new statistics.

The web browser holds 25.69% of the market, whilst Firefox has 25.23%. Google's percentage increased by nearly 5% since 2009. Microsoft's Internet Explorer is still number 1 in the worldwide market, holding just over 40% of browser usage.

The 

By Dani Millward, 05 December 2011, 0 comments. Categories: Commerce, Data-driven marketing, Search Marketing.

Remembrance Day to be held on Twitter

Twitter will hold its first Remembrance Day service today, holding a two-minute silence on the social network.

Tweet Remembrance was created by a group of Methodists, in order to spread tribute messages to people associated with World War I, II and present wars.

The service's aim is to engage everybody with Remembrance Day that are unable to attend church, whilst encouraging followers to tweet in order to build awareness of Armistice...

By Dani Millward, 11 November 2011, 0 comments. Categories: Publishing, Social Media Marketing.

Google makes search engine 'fresher'

Google Inc has upgraded its search ranking algorithm in order to offer fresh and up-to-date results more easily.

Impacting on around 35% of searches, the change will help people find relevant results, without the need to add extra information.

Searches for reviews, new and recurring events and trending topics will also offer the latest, high-quality information.

However, the new algorithm ensures that information will be based on what users...

By Dani Millward, 07 November 2011, 0 comments. Categories: Search Marketing.

Google Street View goes indoors

Google Inc will bring indoor business photos into its Street View service. The pilot project will allow users to view inside various businesses from around the world.

Businesses, including shops, hotels and restaurants, can be involved with the process, although big-brand chains such as hospitals and lawyer’s offices have been excluded for the time-being.

The new extension will invite businesses with high search hits to participate and submit images,...

By Dani Millward, 31 October 2011, 0 comments. Categories: Search Marketing.