Three ways marketing will change in 2019: Positivity, authenticity and inspiration
Good marketing doesn’t happen in a vacuum. The best strategies come from paying close attention to what people care about, and how their needs change over time. In today’s consumer-led marketplace, it’s not enough to be the loudest, or the brand that spends the most. You need to show you’re listening the hardest, too.
These are trying times, and everyone’s looking for ways to feel more positive. We’re prioritising time with the people we love, and products we...