Helping the CMO deliver creative personalisation at scale: A guide

Data-driven personalisation at scale is not a new concept – it is a fundamental part of programmatic – yet consumers still frequently find themselves bombarded with irrelevant and untargeted ads.

While data-driven thinking is increasingly being applied to the audience and media components of the programmatic equation, it is still in the early stages on the creative side. In fact, a recent study reveals a massive...

By John Mruz, 08 January 2019, 0 comments. Categories: Content Marketing, Customer Experience, Personalised Marketing.