Why advertising spend will shift as brands track sales, not clicks

Marketing budgets are on the up. According to the latest IPA Bellwether Report, a net balance of 8.7% of marketers said their budgets had increased in the first three months of this year; marking a huge improvement on the previous quarter's 0%. And digital was one of the top areas to see a boost in investment.

Of course, this is great news for the advertising industry. But, with increasingly...

By Oli Knight, 23 April 2019, 0 comments. Categories: Advertising, Advertising Technology, Branding, Commerce, E-Commerce.

What to expect from the advertising industry in 2019: Contextual, converged, and more

With 2019 already underway, we’ve wrapped up what’s been a transformative year for adland. Technology continues to develop at the speed of light, while significant policy changes have earned our industry a spot in the media limelight – not to mention the business break ups and make ups as the market continues to consolidate.

There’s no doubt that 2019 will come with its own raft of trends – here’s what...

By Oli Knight, 02 January 2019, 0 comments. Categories: Advertising Technology, Data-driven marketing, E-Commerce.