Why it’s time to stop the scaremongering and tell the whole story on data

At the end of October, enforcement action was taken against French start-up, Vectaury, by the French Data Protection Authority, the Commission Nationale de l’Informatique et des Libertés (CNIL). The news, both accurately and inaccurately reported, has spread like wildfire – causing negative repercussions for many data handlers and the IAB; raising concerns over its data consent framework.

Whilst it has been...

By David Snocken, 07 December 2018, 0 comments. Categories: Data-driven marketing.