Embracing marketing creativity through collaboration: Partnerships for retail and data

Companies struggle to know their customers. This is the harsh reality for all marketers. Achieving a full view of their customers’ data is almost impossible especially when analysed in isolation. So how can brand-side marketers collaborate with retailers to bring creativity to the table and make the most of multiple sets of data?

The current challenge for brands that interact with a...

By Steve Martin, 26 March 2019, 0 comments. Categories: Customer Experience, Data-driven marketing.

A marriage made in heaven: Why brands and retailers can work things out

Brands versus retailers – a battle that has rumbled on throughout the ages. They’ve competed for our attention, money and loyalty from the High Street boom of the 1860s through to the golden age of the 1960s. The contest is even more magnified now in the digital age with the internet playing host to online discount retailers as consumers look for the cheapest bargains, fuelled by the rise of price comparison sites.

Retailers embrace shopping...

By Steve Martin, 12 December 2018, 0 comments. Categories: Branding, Customer Experience, Data-driven marketing.