Pay attention: Why it’s time to rethink the meaning of engagement

Making an impression on consumers through standard display advertising has become incredibly difficult. Not only is the landscape becoming more and more cluttered as brands compete for attention online, but 40% of British consumers claim to dislike all types of online advertising, and ad blocking usage levels are

By Dominic Tillson, 19 November 2018, 1 comment. Categories: Advertising, Advertising Technology, Web Analytics.