Exploring the untapped opportunity of the 'transaction moment'

There is no question that reaching today’s digital-first audience requires a powerful online presence. So it makes sense that digital takes a sizeable 38% share of advertising spend worldwide, equal to $220 billion. But the problem is: it’s not working.

A recent study found that global marketers feel a quarter (26%) of spend will fuel ineffective channels and strategies this year, and 20% of those in the UK are...

By Geoff Smith, 07 November 2018, 0 comments. Categories: Advertising Technology, Customer Experience, Data-driven marketing.