Winning hearts, minds and money - in that order: The full B2B customer journey

Those of us who work in B2B businesses understand that when a customer discovers your brand, it’s just the beginning of a long road to a sale. According to Marketo, 96 percent of people who visit B2B websites aren’t ready to make a purchase -- at least not yet. At that point, potential buyers have only begun their long and intensive research processes, and will not respond...

By Paul Heald, 30 October 2018, 0 comments. Categories: Customer Experience, Data-driven marketing.