Why agencies need to take the lead in ad tech transparency

The world’s biggest advertisers have called time on the lack of transparency in digital advertising.

P&G’s ad chief Marc Pritchard summed it up: “The days of giving digital a pass are over – it’s time to grow up. It’s time for action.”

However, agencies can only go so far if they are tied into contracts and relationships with...

By Daryl Young, 24 October 2018, 0 comments. Categories: Advertising Technology, Best Practice.