Why context, timing and relevance is key to B2B lead gen success
The B2B sector has changed dramatically over the last few years.
More specifically, the buying behaviours of the industry have changed, largely due to the amount of information that is available about products and services, and the ease of accessing that information. What this means for the B2B marketer is that it is becoming more difficult to engage with the right prospects— and by extension, grow market share.
Add compliance issues, such as GDPR, in the mix and the risk involved in misusing (or...