If you want to start a loyalty program – avoid these six common mistakes
Starting a loyalty program can lend a major boost to your customer retention efforts — and your bottom line. But it’s a complex undertaking that demands time, strategic thinking and teamwork. To make sure your efforts pay off, get started on the right foot by avoiding these six common loyalty program mistakes.
Mistake 1: Thinking all loyalty technology providers are the same
When it comes to loyalty platform vendors, one size does not fit all. Besides basic differences like price and...