What can we learn from Australia's digital marketing skills shortage?

I’m an English-born Australian who loves both his new country and his industry, digital marketing, an industry I’ve been wedded to since leaving university twenty years ago. When I first arrived in Australia, I quickly learned that digital marketing was propped up by imports, mostly ‘POMs’ like myself with little focus on nurturing local talent.

At the time it wasn’t an issue for the industry and there were...

By Gary Nissim, 03 September 2018, 0 comments. Categories: Advertising, Best Practice.