Email marketing boosts ad recall and buying intention
Running email marketing alongside a display ad campaign can increase customer recall and dramatically affect their intention to buy, compared to advertising on its own, a study has found.
When backed up with an email campaign, customers demonstrated 13% better recall on display ads, according to research from email services provider eCircle, in conjunction with Nielsen.
Using a campaign for the Seat Ibiza, the study targeted 1000 consumers through display, email and a mixture of both. They found that 13% more...