Email marketing boosts ad recall and buying intention

Running email marketing alongside a display ad campaign can increase customer recall and dramatically affect their intention to buy, compared to advertising on its own, a study has found.

When backed up with an email campaign, customers demonstrated 13% better recall on display ads, according to research from email services provider eCircle, in conjunction with Nielsen.

Using a campaign for the Seat Ibiza, the study targeted 1000 consumers through display, email and a mixture of both. They found that 13% more...

By rachel, 11 July 2011, 0 comments. Categories: Email marketing.

Facebook video chat closed to marketers

Facebook and Skype’s new video chat function will not open opportunities for brands and marketers to connect with ‘likes’ or fans, it had been reported.

Coming hot on the heels of the launch of Google+, many have seen Facebook’s latest announcement as a shot across the bow of Google’s new social networking project.

However, marketers may be dismayed to learn that, unlike Google+, on Facebook, ads will not be targeted to private information found in chat and messages, said Click Z...

By rachel, 07 July 2011, 0 comments.